Pushing Leads To A Topa Auto Campaign

Before you start: Read Auto Campaigns first. You need an auto campaign with enrichment enabled before you can connect a LinkedIn signal to it.

Topa can automatically send LinkedIn leads from your signals into one of your own Topa auto campaigns — the same webhook campaigns you use for Ai Voicemails, SMS, and WhatsApp. Once configured, every time a signal runs and captures new leads, Topa applies your saved filter and Ai Messaging pitch (optional), then delivers matching leads into the campaign. The campaign handles cell phone enrichment and sends your sequence.

Company posts and irrelevant posts are excluded by default.

Each lead is delivered with contact details and, when you enable an Ai Messaging pitch, prewritten {ai_vm_message} and {ai_outreach_message} content for your campaign templates.

Step 1: Create a Topa auto campaign

Only webhook auto campaigns with enrichment enabled appear in the signal integration picker.

1. In the sidebar, click Campaigns

2. Create a new Auto Campaign (webhook type) or open an existing one

3. Turn on Enrichment so Topa can look up a cellphone when the lead does not already have one

4. Set up your Ai Voicemail, SMS, or WhatsApp steps — use merge tags like {name}, {company}, {ai_vm_message}, and {ai_outreach_message} in your templates

5. Activate the campaign

See Auto Campaigns for full campaign setup details.

Step 2: Open Integrations on a signal

Topa campaign delivery is configured per signal — each signal can push to its own auto campaign.

1. In the sidebar, click LinkedIn Signals

2. Find the signal you want to connect in the signals table

3. In the Actions column, click Integrations

The Integrations dialog opens. You will see options for Smartlead, Instantly, Webhook, Topa Campaign, and HeyReach.

Step 3: Choose Topa.io Campaign and set delivery options

Click Topa.io Campaign — Send Ai Voicemail / SMS.

Topa walks you through Step 1 of the setup:

Apply a saved filter (optional)

Choose Yes if you only want leads matching a saved filter to be pushed. Select the filter from the dropdown.

Choose No to push all eligible leads from the signal (still excluding company posts and irrelevant posts by default).

If you have not created a saved filter yet, go to LinkedIn Leads, set up your ICP filters, and click Save filter first.

Apply an Ai Messaging template (optional)

Choose Yes if you want Topa to generate personalised messaging for each lead before pushing. Select the pitch from the dropdown.

Choose No to push leads without generating Ai messaging first.

When enabled, prewritten messages are passed to your campaign as ai_outreach_message, ai_vm_message, and ai_connection_message — ready to use as {ai_outreach_message} and {ai_vm_message} merge tags in your campaign templates.

If you have not created a pitch yet, go to LinkedIn Leads and add one under Ai Messaging Pitch first.

Enrichment

There is no separate enrichment setting on the signal integration. Enrichment is controlled by the auto campaign you select. As long as the campaign has enrichment enabled, Topa looks up a cellphone from the lead's email or LinkedIn URL when one is not already available. Enrichment uses credits from your account.

Click Continue when you are done.

Step 4: Select your Topa auto campaign

In Step 2 of the setup:

1. Select the auto campaign you want leads added to from the dropdown

2. Click Save Integration

Only active webhook campaigns with enrichment enabled are listed. If no campaigns appear, create one under Campaigns first (see Step 1).

The Topa.io Campaign card on the Integrations home screen will show an Active badge when the integration is saved.

Step 5: Test and push leads

Once the integration is active, you have two useful actions on the Topa.io Campaign card:

• Push Test Lead — send test leads to your campaign to verify delivery is working

• Push Old Leads — re-queue all eligible existing leads from this signal into the campaign (useful if you set up the integration after leads were already captured)

Clicking Push Old Leads asks you to confirm before queuing.

When does this trigger?

Each time your signal runs and captures new leads, Topa automatically:

1. Excludes company posts and irrelevant posts

2. Applies your saved filter (if configured)

3. Generates Ai messaging from your pitch (if configured)

4. Delivers matching leads into your selected Topa auto campaign

5. Runs enrichment and your voicemail / SMS / WhatsApp sequence through the campaign

What data is included?

Topa delivers each lead to your campaign with the fields below. Empty fields are omitted. Use these as merge tags in your voicemail, SMS, and WhatsApp templates.

Included fields

After delivery, the campaign enriches (if needed), personalises your templates, and queues the voicemail / SMS / WhatsApp steps.