Getting Started with Instantly.ai Campaigns

Step 1 — Create a New Instantly.ai Campaign

• From your Topa.io dashboard, click Create New Campaign.

• Select Instantly.ai Campaign.

You can choose to:

• Apply a daily voicemail limit to control cost if you wish. This applies a limit to how many sent per 24 hours.

• Send voicemails only on the first email in your Instantly sequence if you toggle this option on.

• Or send voicemails on every email in the sequence if you toggle this option off.

Step 2 — Enter Campaign Details

Fill in the required fields:

• Campaign Name

• Send Number

• AI Voice

Click Test to preview the AI voice.

Tip: Use punctuation to improve clarity and flow of the AI-generated audio.

Step 3 — Generate Part 2 of Your Message

Part 2 must be generated before you can proceed.

• Click Generate to create the second part of your voicemail script.

• Listen to the preview to ensure it sounds natural.

• Adjust wording or punctuation if the pronunciation is incorrect.

Repeat the generation until the message sounds right for you, you can use punctuation like ! … or -

Step 4 — (Optional) Enable SMS Follow-Up

If your Twilio number is SMS-enabled:

• Toggle on Send SMS

• Type your SMS message (you can use the same variables as the voicemail)

Available variables include:

• [Name]

• [Company]

Step 5 — (Optional) Add a Campaign Webhook

If you want to receive sms and voicemail delivery results via a webhook you can enabled this feature.

Example webhook:

{
  "destinationnumber": "+447534000000",
  "name": "Jonny",
  "company": "",
  "email": "",
  "linkedinurl": "",
  "custom1": "",
  "custom2": "",
  "custom3": "",
  "date_time": "2025-12-08T16:12:27.833665+00:00",
  "campaign": "Test",
  "voicemail_text": "Hi Jonny...",
  "detail": "Voicemail drop successful (machine_end_beep)",
  "voicemail_status": "SUCCESS",
  "sms_status": "sent",
  "source": "webhook"
}

Step 6 — Create the Campaign and Copy Your Webhook URL

• Click Create Campaign

• Copy the Webhook URL shown on the confirmation screen

You’ll paste this URL into Instantly.ai in the next step.

Step 7 — Connect Topa.io to Instantly.ai

Inside Instantly.ai:

1. Go to Webhooks → Integrations

2. Click Add a Webhook

3. Paste the URL from Topa.io

4. Set Event Type to Sent or any other event

5. Select which Instantly campaign you want to connect to

6. Save

Topa.io will now trigger voicemails/SMS based on email activity inside Instantly.

Step 8 — (Optional) Give Clients or Staff a White-Label Login

You can provide your team or agency clients with a white-label login, where they can view:

• All enriched cellphone numbers

• All SMS replies

• All inbound calls

This allows your clients to see results without accessing your main account.