Pushing Leads To Smartlead

Topa can automatically send LinkedIn leads from your signals into a Smartlead.ai campaign. Once configured, every time a signal runs and captures new leads, Topa enriches them (if needed), applies your saved filter and Ai Messaging pitch (optional), and pushes matching leads into Smartlead. Company posts and irrelevant posts are excluded by default.

Step 1: Connect your Smartlead API key

Before you can push leads, add your Smartlead API key to Topa.

Get your Smartlead API key: Log in to Smartlead and open API Key Management to copy your key.

1. Log in to Topa

2. In the sidebar, click API Key / Integrations

3. Scroll to the Smartlead.ai section

4. Enter a friendly account name (for example: Main Smartlead Account)

5. Paste your Smartlead API key

6. Click Connect

You can add multiple Smartlead accounts if you use more than one API key. Each account gets a friendly name so you can pick the right one when setting up a signal integration.

Step 2: Open Integrations on a signal

Smartlead is configured per signal — each signal can push to its own Smartlead campaign.

1. In the sidebar, click LinkedIn Signals

2. Find the signal you want to connect in the signals table

3. In the Actions column, click Integrations

The Integrations dialog opens. You will see options for Smartlead, Instantly, Webhook, Topa Campaign, and HeyReach.

Step 3: Choose Smartlead and set delivery options

Click Smartlead.ai — Push leads into a Smartlead campaign.

Topa walks you through Step 1 of the Smartlead setup:

Apply a saved filter (optional)

Choose Yes if you only want leads matching a saved filter to be pushed. Select the filter from the dropdown. Choose No to push all eligible leads from the signal (still excluding company posts and irrelevant posts by default).

If you have not created a saved filter yet, go to LinkedIn Leads, set up your ICP filters, and click Save filter first.

Apply an Ai Messaging template (optional)

Choose Yes if you want Topa to generate personalised messaging for each lead before pushing. Select the pitch from the dropdown. Choose No to push leads without generating Ai messaging first.

Prewritten messages will be available to use in the Smartlead campaign as custom fields (for example outreach message, voicemail script, and LinkedIn connection note).

If you have not created a pitch yet, go to LinkedIn Leads and add one under Ai Messaging Pitch first.

Enrichment options

Smartlead needs an email address for each lead. Choose how Topa should enrich leads before pushing:

• Enrich Email — look up email addresses only

• Enrich Cell & Email — look up both cellphone and email

Topa waits for enrichment to complete before sending a lead to Smartlead. Enrichment uses credits from your account.

Click Continue when you are done.

Step 4: Select your Smartlead account and campaign

In Step 2 of the Smartlead setup:

1. Select your Smartlead API key from the dropdown (the friendly name you set in Step 1)

2. Select the Smartlead campaign you want leads added to

3. Choose Import settings (optional checkboxes): Ignore Global Block List, Ignore Unsubscribe List, Ignore Duplicate Leads In Other Campaign, Ignore Community Bounce List

Click Save Integration.

The Smartlead card on the Integrations home screen will show an Active badge when the integration is saved.

Step 5: Test and push leads

Once the integration is active, you have two useful actions on the Smartlead card:

• Push Test Lead — send test leads to Smartlead to verify delivery is working

• Push Old Leads — re-queue all eligible existing leads from this signal into Smartlead (useful if you set up the integration after leads were already captured)

Clicking Push Old Leads asks you to confirm before queuing.

When does this trigger?

Each time your signal runs and captures new leads, Topa automatically:

1. Excludes company posts and irrelevant posts

2. Applies your saved filter (if configured)

3. Enriches email and/or cellphone (if configured)

4. Generates Ai messaging from your pitch (if configured)

5. Pushes matching leads into your Smartlead campaign

Leads are sent with profile details, company info, LinkedIn activity context, and any Ai-generated messaging as custom fields in Smartlead.

What data is sent to Smartlead?

Topa sends a POST request to https://server.smartlead.ai/api/v1/campaigns/{campaign_id}/leads for each lead. Empty fields are omitted from the payload. This is the lead data your team will see on each contact inside Smartlead.

Lead fields (visible in Smartlead)

Import settings (configured in Topa, not visible on the lead)

When saving the integration in Topa, you can enable Import settings checkboxes. These are passed to Smartlead's API as import flags — they control how Smartlead handles the import (e.g. skip duplicates, ignore block lists). They are not fields that appear on the lead record inside Smartlead.

• Ignore Global Block List — import leads even if they are on your global block list

• Ignore Unsubscribe List — import leads even if they previously unsubscribed

• Ignore Duplicate Leads In Other Campaign — import leads even if they already exist in another campaign

• Ignore Community Bounce List — import leads even if they are on the community bounce list

custom_fields fields

Example Data Available In Smartlead To Run Campaigns

Example: Commenter (lead_type: commented)

A person who commented on a post on a monitored profile or company page. Same as a liker, but includes comment_text.

custom_fields

Example: Poster (lead_type: posted)

A person who posted about your monitored keyword (Keyword Monitoring signal). Includes keyword and their own post_text. For posters, source_author_name / source_author_url point to the poster themselves (they are the author).

custom_fields

Example: Liker (lead_type: liked)

A person who liked a post on a monitored profile or company page.

custom_fields