Step 1 — Create a New SmartLead Campaign

From your Topa.io dashboard, click Create New Campaign.

Select SmartLead Campaign.

You can choose to:

• Apply a daily voicemail limit to control cost if you wish. This applies a limit to how many sent per 24 hours.

• Send voicemails only on the first email in your SmartLead sequence if you toggle this option on.

• Or send voicemails on every email in the sequence if you toggle this option off.

Step 2 — Enter Campaign Details

Fill in the required fields:

• Campaign Name

• Send Number

• AI Voice

Click Test to preview the AI voice.

Tip: Use punctuation such as ! … or - to improve clarity and flow of the AI-generated audio.

Step 3 — Generate Part 2 of Your Message

Part 2 must be generated before you can proceed.

• Click Generate to create the second part of your voicemail script.

• Listen to the preview to ensure it sounds natural.

• Adjust wording or punctuation if the pronunciation is incorrect.

Repeat the generation until the message sounds right for you, you can use punctuation like ! … or -

Step 4 — (Optional) Enable SMS Follow-Up

If your Twilio number is SMS-enabled:

• Toggle on Send SMS

• Type your SMS message (you can use the same variables as the voicemail)

Available variables include:

• [Name]

• [Company]

Step 5 — (Optional) Add a Campaign Webhook

If you want to receive sms and voicemail delivery results via a webhook you can enabled this feature.

Example webhook:

{
  "destinationnumber": "+447534000000",
  "name": "Jonny",
  "company": "",
  "email": "",
  "linkedinurl": "",
  "custom1": "",
  "custom2": "",
  "custom3": "",
  "date_time": "2025-12-08T16:12:27.833665+00:00",
  "campaign": "Test",
  "voicemail_text": "Hi Jonny...",
  "detail": "Voicemail drop successful (machine_end_beep)",
  "voicemail_status": "SUCCESS",
  "sms_status": "sent",
  "source": "webhook"
}

Step 6 — Create the Campaign and Copy Your Webhook URL

• Click Create Campaign

• Copy the Webhook URL shown on the confirmation screen

You’ll paste this URL into Smartlead.ai in the next step.

Step 7 — Connect Topa.io to SmartLead.ai

Inside SmartLead:

• Go to Settings → Webhooks

• Click Add a Webhook

• Paste the URL from Topa.io

• Set Event Type to Email Sent or any other event

• Select which SmartLead campaign you want to connect to

• Save

Topa.io will now trigger voicemails/SMS based on email activity inside SmartLead.

Step 8 — (Optional) Give Clients or Staff a White-Label Login

You can provide your team or agency clients with a white-label login, where they can view:

• All enriched cellphone numbers

• All SMS replies

• All inbound calls

This allows your clients to see results without accessing your main account.